Steve and Kaye McKaskle showed up at my door one day in 2012 with a ziplock bag of popcorn and asked me to design a package. We discussed the product and marketing plan. We wanted the brand to reflect Steve and Kaye's farm and home-centered personality. They are very serious about the earth they farm and they are also very light and fun. I designed the packages to reflect both aspects. I designed their product logo to be dynamic and assertive. Braggadocio is the name of the town where they live.
As of 2019, they have eleven products and a grain mill. The McKaskles are selling everywhere from Whole Foods to mom and pop's grocers.