Braggadocio

Steve and Kaye McKaskle showed up at my door one day in 2012 with a ziplock bag of popcorn and asked me to design a package.  We discussed the product and marketing plan. We wanted the brand to reflect Steve and Kaye's farm and home-centered personality. They are very serious about the earth they farm and they are also very light and fun. I designed the packages to reflect both aspects. I designed their product logo to be dynamic and assertive. Braggadocio is the name of the town where they live.

 

As of 2019, they have eleven products and a grain mill.  The McKaskles are selling everywhere from Whole Foods to mom and pop's grocers.

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© 2019 Lisa Malone Design