LISA MALONE
GRAPHIC DESIGN PORTFOLIO

The creative process in designing packages begins with understanding the client's vision and goals for their product. Collaborating closely with the client, we gather insights about their brand identity, target audience, and desired aesthetic. This foundational information guides the brainstorming, where ideas are sketched out and concepts are refined. Through iterations and feedback, we ensure that the final package not only reflects the client's brand but also enhances the product's appeal on the shelf, ultimately creating a memorable experience for consumers.